Privacy Policy

This Privacy Notice takes effect on 18-Nov-2019

This is the privacy policy of Elite Housewares and this document explains Elite housewares policy of collection, use and disclose of your personal data or information.

Please take a moment to familiarize yourself with our privacy policy and contact us should you have any questions.

The information we collect

Your privacy is important to us, so we have developed a privacy policy We want you to understand how and why we collects, uses, transfer and store your personal  information when you use our website, online products and services, when you otherwise interact with us or receive communication from us. This privacy policy applies to all our services.

Wee collects information by various methods including information actively provided by its lead providers, its customers and information arising from by customer surveys and general feedback.

For our website  https://www.ehc.co.uk  and users of our mobile (the "Site") and users of our mobile application (the "App") in the UK, and for information otherwise collected under this Privacy Notice, Elite Housewares (UK)  Limited is the data controller that is responsible for your privacy.

Elite Housewares (UK) Limited is located at Unit 21, Cosgrove Way, Luton, LU1 1XL, United Kingdom.

How we use this information

This information is used to aid in the provision of our various products and services, including customer services, accounting, billing, collections and the marketing of other product services.

We may use aggregate or anonymous information for various uses for itself and third parties

Who we share this information with

Elite doesn’t share your personal information with any third parties except as disclosed in this policy. Elite may provide this information to the subcontractors and professional; advisors (which shall be bound by the privacy obligations) to assist elite uses disclosed herein.

 NAVIGATING THIS PAGE

SCOPE OF APPLICATION

This Privacy Notice applies to your use of the Site and the App. If you visit another website, including another Elite website, the privacy policy of that website will apply. Please review that website's privacy policy to understand how that website operator processes your information.

This Privacy Notice also applies to the information you provide to us after being presented with or directed to this Privacy Notice. This could be, for example, when you share your information with our call center representatives or send us a letter via postal mail.

INFORMATION WE COLLECT AND HOW WE USE YOUR INFORMATION

There are three general categories of information we collect: (1) Information you give to us; (2) Information we automatically collect from your use of the Site or the App; (3) Information we collect from third parties.

We use your information in several different ways. What we do with your information depends on when we collect it and what we collect. We may anonymize your information for any purpose permitted by applicable laws.

Information you give to us

  • Your name and contact details (such as your email address, mailing address, phone number and password)
  • Additional profile information (such as date of birth, gender, location and preferred language)
  • Your payment information (such as your credit/debit card number, security/CVV code, and expiration date)
  • Your communications and contact history with us (such service call recordings, chat and instant messages, or communications with our social media channels)
  • Other information (such as product reviews, forum posts, survey responses, participation in promotions, and other user-generated content) 

How we use information you give to us

Why we collect it

Registration

We need your name and contact details to create your account. This information is necessary for the adequate performance of certain services and offerings on the Site and the App, and to fulfill our contract with you when you place an order.

Accept payment, fulfill orders, provide refunds

We use your name and contact details to fulfill our contract with you and deliver your orders, and we use your payment information to process payments and comply with applicable law.

Application for financing solutions offered by financing providers

We collect your financing information on behalf of the financing provider you choose and send the information to that financing provider to facilitate your application to financing products.

Sending you account information

We need your name and contact details to deliver important account information to you, such as order confirmations and notices, changes to account settings, and notices about the Site, the App, or the terms and policies that apply to them.

To offer an improved user experience

We use your communications and contact history with us, as well as other information such as additional profile information, to operate, protect, improve and optimize the Site and the App and to personalize and customize your experience. We have a legitimate interest in improving the Site and the App, as well as user experience.

Analytics, training and quality assurance

We may use information you provide to us to train our staff, improve our services, and perform other internal analytics and performance monitoring. This processing can be pursuant to your consent or pursuant to our legitimate interest in detecting and preventing fraud and improving our services and offerings.

Communication, marketing and advertising

We may use information you provide to us to deliver and personalize our communications with you, or to administer referral programs, rewards, surveys, sweepstakes, contests or other promotional activities. This processing can be pursuant to your consent or pursuant to our legitimate interest in undertaking marketing activities to offer you products or services that may be of interest.

 

Information we automatically collect from your use of the Site or the App

  • Purchase history and saved items (such as what you bought and what you've placed in your cart or saved items)
  • Log data and device information (such as details about how you've used the Site or the App, IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, location data and page/product views or clicks)
  • Geo-location information (such as IP address, browser information or mobile GPS information)
  • Cookies and similar technologies (such as web beacons, pixels, and mobile identifiers) 

How we use information we automatically collect

Why we collect it

To provide customer service and process returns

We use your saved products to help you make a purchase, and we use your purchase history to uphold our contract with you and ensure that you've had a great customer experience.

To offer an improved user experience

We use your log data and device information to operate, protect, improve and optimize the Site and the App and to personalize and customize your experience. We have a legitimate interest in improving the Site and the App, as well as user experience.

To create and maintain a secure environment

We have a legitimate interest in protecting the Site and the App, to comply with applicable law and to measure the adequate performance of our contract with you.

Analytics, training and quality assurance

We may use automatically collected information to train our staff and perform internal analytics and performance monitoring. We have a legitimate interest in detecting and preventing fraud and improving our services and offerings.

Communication, marketing and advertising

We may use automatically collected information such as cookies and similar technologies to provide the most relevant advertising to you. This processing can be pursuant to your consent or pursuant to our legitimate interest in undertaking marketing activities to offer you products or services that may be of interest.

 

Information we collect from third parties, such as third party services (such as if you link, connect, or login to the Site or the App with your Google, Facebook, Instagram or Twitter accounts) or other sources (such as your contacts)

  • Your name and contact details (such as your email address, mailing address, phone number and password)
  • Social media handles (such as your Twitter or Instagram handle)
  • Other information (such as demographic data, fraud detection information and information about you and your activities, experiences and interactions on and off the Site and the App)

How we use information from third parties

Why we collect it

Registration and profile

We will use information from third party services if you register with us using another service, such as Facebook. Connecting to third-party applications or services is optional. If you create your account by connecting through another service, we will collect public information from that connected account to help complete your profile.

Communication, marketing and advertising

We may use information we collect or receive from third parties to deliver and personalize our communications with you, or to administer referral programs, rewards, surveys, sweepstakes, contests or other promotional activities. This processing can be pursuant to your consent or pursuant to our legitimate interest in undertaking marketing activities to offer you products or services that may be of interest.

Non-member referrals

We may obtain your information from a friend or other contact who wants to invite you to use the Site or App. We will use your information to facilitate your invitation and administer our referral program.

To create and maintain a secure environment

We may obtain your information from third party service providers and/or partners (e.g. identity verification services) and combine it with information we have about you for fraud prevention and risk assessment efforts. We have a legitimate interest in detecting and preventing fraud and improving our services and offerings.

 

WHEN WE SHARE YOUR INFORMATION

We share your information with the following categories of recipients as an essential part of being able to provide the Site, the App and related services, including customer service, to you:

  • Elite affiliates and associates. We share your information among our affiliates because each is responsible for different Elite Housewares activities. 
  • Companies and individuals that help us deliver our products to you, such as suppliers, payment service providers, logistics professionals, and delivery and freight companies.
  • Professional service providers who help us run our business, such as marketing companies, software vendors, consultants, and advertising partners.
  • Companies approved by you, such as social media sites (if you choose to link your accounts to us) and payment processors (such as Paypal and Amazon Pay) or financing providers if you choose to use their service.
  • Government and law enforcement agencies, to (i) comply with a legal process, subpoena, order, or other legal or regulatory requirement; (ii) enforce our Terms of Use or other policies; or (iii) pursue available legal remedies or defend legal claims.

We share your information with third parties only as described in this Privacy Notice, with your consent, and as disclosed at the time we collect your information. We may anonymize your information and share such anonymized information with third parties for any purpose permitted by applicable laws.

We use cookies when you visit our Site and App to analyze the web traffic, to optimize the performance and content of the website and to promote trust and security. Cookies are small text files that are stored by your Internet browser on your computer. While our cookies may change from time to time, we generally use the following types of cookies:

  • Functionality cookies, which allow you to navigate the site and use our features.
  • Analytics cookies, which allow us to measure, analyze and understand how our customers use the Site, and to identify ways to improve both its functionality and your shopping experience. For example:
  1. We use Google Analytics to help us evaluate your use of the Site, to compile reports on website activity, and to provide other services related to website activity and internet usage. The information generated by the Google Analytics cookies is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on this Site, your IP address will be shortened by Google prior to transferring it to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. You can prevent Google's collection of your information through the Google Analytics cookies by downloading and installing available browser plug-ins, for example the browser add-on for disabling Google Analytics.
  1. Customer preference cookies, which help us remember your preferences (like your language or location) and make your experience more personalized to you.
  2. Targeting or advertising cookies, which allow us to deliver digital ads relevant to you. These types of cookies also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. We use cookies to help us identify and retarget users who have already taken an interest in our products both on our Site and on third party websites. For example, we use proprietary technology to specifically target users by creating advertising material based on the users' previous behavior. To disable interest-based ads, please see Marketing and Behavioral Advertising below.

You can prevent the use of cookies by changing the settings in your web browser so that (i) it does not accept new cookies, (ii) it informs you about new cookies, or (iii) it deletes all already received cookies. By deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our Site.

We also use web beacons (or "web bugs" or "clear GIFs") to help us identify your computer and evaluate user behavior, such as reactions to promotions. Web beacons are small GIF files that can be hidden in other graphics, emails, or similar. The information collected by web beacons cannot be used to identify you and are not associated with information on your computer or database. To prevent web bugs on our site, you can use tools such as AdBlock Plus. To prevent web bugs in emails, please set your mail program so that no HTML is displayed in messages. Web bugs are also prevented if you read your e-mail offline.

MARKETING AND BEHAVIORAL ADVERTISING

If you provided your consent, we will send you marketing communications by email to keep you informed of new products, promotions, and other information we think may be of interest to you. In compliance with applicable law we will also send you marketing communication per email, if you have purchased a product from us and have not unsubscribed from receiving marketing emails. We will also send you marketing communication per postal mail.

You can stop receiving marketing messages from us at any time through your preferences here or by contacting us at  info@elitehousewares.com . To stop direct marketing messages you can also click on the "unsubscribe" link in any marketing email you receive from us. Once you do this, we will update your profile to ensure that you do not receive further marketing messages from us. Please note that it may take up to 48 hours to process your request and update our systems. Note that if you request that we stop sending you marketing messages, we will not stop sending you administrative and services communications (such as order updates and other important or transactional information).

Please note that if you use more than one name or email address when communicating with Elite or using the Site of App, you may continue to receive communications from us to any name or email address not specified in your opt-out request.

We also engage in online behavioral advertising to enhance your experience and show you products that might interest you. Like many companies, we and our advertising partners display tailored interest-based advertising using information you make available to us when you interact with our sites, content, or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as searching or purchasing on the Site or the App, visiting sites that contain our content or ads, interacting with our tools, or using our payment services. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook's Custom Audience service.

BLOGS, REVIEWS AND FORUMS

The Site and App also may from time to time offer publicly-accessible blogs, reviews or forums. Any information you provide in these areas may be read, collected and used by others who access them. To request removal of your information from blogs, customer reviews or forums, please see Your Rights and Choice below. Please note that in some cases we may be unable to remove your information.

SOCIAL MEDIA PLUGINS

The Site and the App use social plugins, which allow you to interact with us through your Facebook, Instagram, Twitter, and other social media accounts. If you visit a page of our Site or App that contains such a plugin, your browser establishes a direct connection to that social media's webservers. The content of the plugin is transmitted by the social media site directly to your browser and incorporated by the social media site into the Site or App. By integrating the plugins, the social media site receives the information that your browser has accessed the corresponding page of our Site or App, even if you do not have an account or are currently not logged in to your account. We have no control over the extent and use of information that the social media site collects using this plugin.

If you interact with a social media plugin by, for example, clicking a "Like" button or leaving a comment, the corresponding information is also transmitted directly to the social media server and stored there. Depending on your settings, the information will also be posted on the social media site and displayed to your contacts or friends on the social media site. The social media site may use this information for the purpose of advertising, market research and tailor-made pages.

To understand what information social media sites collect when you interact with their plug-ins, please review their privacy policies. You may also have the option to change your settings in the social media site to prevent the collection of your information.

OUR SECURITY MEASURES

We use appropriate technical and organizational safeguards to protect your information from unauthorized use, disclosure, and loss. Data transmitted to Elite is encrypted using Transport Layer Security (TLS). We use a PCI compliant secure credit card processor and do not save your full credit card number on our information systems while placing an order. If you have questions about the security of your information, please contact us at info@elitehousewares.com

We encourage you to protect your password and your computer to prevent unauthorized access to your account. Remember to sign out of your account and close your browser window if you are using a shared computer in a public place such as a library or an Internet cafe.

KEEPING YOUR INFORMATION

We will keep your information for as long as you have an account or as long as we need it to fulfill the purpose for which it was collected or disclosed to you at the time of collection. We may also keep some of your information as required to meet legal or regulatory requirements, resolve disputes, prevent fraud or abuse, enforce our Terms of Use, or for other legitimate business purposes (so long as keeping it for such purposes does not infringe upon your privacy rights).

When we no longer have a need to keep your information, we will either delete it from our systems or anonymize it so that it no longer identifies you.

YOUR RIGHTS AND CHOICES

You have the following rights related to the information that we maintain about you:

  • The right to be informed about how your information is used. This is the reason we provide this Privacy Notice to you.
  • The right to access the information we hold about you.
  • The right to request the correction of inaccurate information we hold about you. You can correct some of this information in your account settings.
  • In some circumstances, the right to request that we delete your information, or stop processing it or collecting it.
  • The right to stop direct marketing messages, which you can do through your preferences here or by clicking on any "unsubscribe" link in any marketing email you receive from us. You also have the right to withdraw, with effect for the future, your consent for other processing activities for which you have given us your consent.
  • The right to request that we transfer your information either to you or a third party.
  • The right to, at any time, object to data processing based on legitimate interest or for direct marketing purposes.

If you want to exercise your rights, please email: info@elitehousewares.com. If you have any questions or concerns, please reach out to us using the contact information below.

Moreover, you have the right to complain to your data protection regulator.

THIRD PARTY LINKS

We may provide links to third-party web sites that we do not own or control. We are not responsible for the information collection practices of these third-party websites and do not endorse such practices. We encourage you to review and understand the privacy practices of third-party websites before providing any information to or through them.

CHILDREN'S PRIVACY

The Site and the App are not directed to children under the age of 16, and we do not knowingly collect information from children under 16. If we learn that we have collected information from a child under 16, we will take steps to obtain the consent of that child's parent or guardian prior to processing that child's information any further. If do not obtain the parent or guardian's consent, we will delete the child's information from our systems.

CHANGES TO THIS PRIVACY NOTICE

We may change this Privacy Notice from time to time to reflect new ways that we process your information. If we make significant changes that affect your information, we will provide you notice of such changes through the Site, the App, by email, or some other means of contact. This notice will give you an opportunity to review the changes before we use your information in these different ways.

HOW TO CONTACT US / DATA PROTECTION OFFICER

We always want to hear from our customers - especially with your questions, comments or concerns about our privacy practices. Please don't hesitate to contact our Data Protection Officer by sending us an email at info@elitehousewares.com  or writing us at:

Elite Housewares (Uk) Limited

21 Cosgrove Way

Luton 

LU1 1XL

UK

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